The Internet. It’s where a huge number of people hang out – about 5 billion, actually. And the Internet is where they get their news, their entertainment, and their inspiration. One major use for consumers is information about products or services they are considering for purchase. And for this reason, almost every business that sells a product or service has an Internet presence. The goal is to attract and engage consumers, through what we now call content.
To attract their target audiences, businesses create text, visuals, videos, etc. that they hope will engage readers/viewers. They place this content all over the Internet, including:
Their websites
Their blogs
Their social media platforms
Their email marketing campaigns
Their newsletters
Their direct advertising
The goal, of course, is to grow – make sales, and increase revenue.
Over time, though, the content that has been published falls out of favor with consumers. Why? Because what appeals and attracts is forever evolving.
As this happens, it is time for content re-writes.
Articles are primarily published on company blogs, although website page content should be considered too. You may be asking why re-writing is necessary. Here are five reasons why:
Unless the business is a large enterprise, there will not be an expert in-house staff to pour through website and article content and perform the re-writing that is required. For this reason, many small-to-mid-sized businesses outsource this activity to an article re-writing service.
These experts can take old, outdated, boring content and give it an entirely new and fresh look and presentation. They make use of the latest data science to gain an understanding of the target audience, what is valuable to them, and what will attract and engage them. And they understand the latest Google algorithms that will get that new article indexed and ranked well.
Students, that’s who. Lots of students become overwhelmed with the number of writing assignments they receive. There is always the temptation to go online and try to find an essay or paper that meets the instructor’s guidelines and that they can use with a simple re-write.
This is risky business. A plagiarism charge can be serious. And so, they turn to an article re-writing service to take that essay or paper and re-write it into an original, plagiarism-free piece that they can confidently submit. Problem solved!
Whether you are a business or a student, there is re-writing help out there. It’s not that expensive, and it can make a huge difference in providing that competitive edge (or getting that good grade) that you need. Turning articles and other content over to the experts for a great re-write takes a huge burden from you.